Learning from books and slideshows is of course important.
We fight hard skills shortage
The GAMS was founded by professionals in digital advertising who know how hard it is to start working on digital platforms. We noticed that a sandbox tool was missing and we simply created it.
The complexity of learning digital marketing
Since we all know it is hard in the beginning, the GAMS helps you to get familiar with professional tools and simulate campaigns on your device.
You tried to be as creative as you could, but without sponsored posts you just gained 10 likes?
It’s time to learn how to plan and execute campaigns!
Platforms like Facebook Ads and Google Ads are commonly used in digital advertising. But, in order to execute a (test) campaign, you need to use a real budget, though.
If you are a student, how could you get a brand to sponsor your campaigns for practicing purposes?
How many probabilities do you have of being a successful influencer for brands to beg for your endorsement?
How many brands could you help instead if you knew how to plan, execute and optimize campaigns for them?
Honestly, did you know there were so many opportunities in marketing and digital advertising?
- Have you heard of Google Analytics?
- And how many times have you tried to do a query on a real account?
- WTF is a Programmatic Specialist?
- Did you know that they are one of the most-wanted roles in the field?
- Do you know that all advertising on Facebook runs auction-based?
- It is not only Facebook that is using auctions to buy and sell media. There is so much more complexity than you think.
GAIN ACCESS ON YOUR DEVICES
Use the GAMS to play and learn from your laptop and mobile anywhere and anytime
- You can follow the courses via self-learning with the GAMS.
- If you are enrolled on a master class, academy or a course you can ask your school to grant access to you and your classmates.
- If you are a professional, you can ask your company to grant access to you. We also provide assisted in-class learning.
Students of the post graduate Master in Marketing and Digital Communication Strategy had the opportunity to utilize the GAMS which is based on gamification.
The simulation method enforced our students’ efficiency and self-control.
Efficiency: even a small input mistake affects the score; self-control: every step of the challenge has a countdown time and when this elapses, it affects the score. The tool challenges students to use an immediate logic for problem solving and trains students to accuracy with no second chances
The GAMS is the winning-edge solution for marketing students to put what they are learning only through theory into practice.
Challenge after challenge, students will be able to acquire unique expertise in Advertising and Marketing technology that will represent their competitive advantage in the job market.
I wish I could have had GAMS when I was a student!
Revolutionary.
The gams is a great platform to put what we have learned through theoretical education into practice. It offers many features. I could simulate the creation of a data-driven advertising campaign. Step by step, the GAMS lead me to reproducing the job as in a programmatic media agency.
It is very intuitive and well structured, I strongly recommend to give it a try.