You can just call it GAMS.
It is like a sandbox in which you can practice real tasks on professional tools that you will use in your future digital marketing job.
The GAMS leverages your hard skills via the challenges from professional coaches or your schools.
Your hard skills tested with the usage of real adv/marketing tools or simulations. These results can be shared with recruiters to ease your job.
Travel with the time machine to see the results of the marketing campaigns you are planning and the actions you need to take to optimize and analyse them.
There are more job opportunities than you think in digital marketing and advertising. However, skills shortage is the main problem for recruiters to find talents.
You are the right talent, you just have to do practice with tools that probably you have just heard of.
The GAMS is enriching your learing experience at school/academy by giving you access to a SaaS tool and practice on your devices.
*IAB Europe Human Capital Digital Environment 2019 research
The GAMS is a simulator that lets you learn via professional marketing tools, open platforms and simplified versions of complex advertising tools used in digital communication. Test your skills in the multiple-platform environment and gain an overall result thanks to the Profile Scorecard. Simulate and practice with challenges that will be helpful for your future job.
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Besides your books and slideshows, how about having some fun with your device while learning?
Professionals are uploading their challenges in the GAMS and test your ability.
Besides project works in group, you need to test yourself in the daily tasks in digital marketing and advertising tools.