Skill Validation Platform
for Learning Digital Marketing

GAMS validates talents’ meta skills thanks to hands-on tools practice and simulation on sandbox tools of digital marketing

“Marketing and advertising deals with information technology. You don’t need to be a rocket scientist, but you need to be able to use digital tools in practice. After many years of training in digital marketing, I decided to create a platform useful for learning in practice as it would be a videogame. In this way, students can have fun while validating their skills and be more aware of what they will do on their job. We tackle skill mismatch, thanks to a Skill Validation Platform like GAMS the outcome is a greater education system and more productive companies”.
(Riccardo Guggiola, founder & CEO GAMS Platform)


GAMS was born in 2019 as a natural consequence of what a digital advertising professional noticed in the market:
  • Students have limited access to professional platforms. The lack of practical experience limits their hard skills development
  • Serious game or business games simulations are too generic and rarely updated
  • Massive online open courses (MOOC) are very useful, but often turn out to be only video courses and quizzes

How can talents learn digital jobs solely from slideshows without practicing
with tools?

Exercises created by professionals for students. While performing Challenges, they gain score points to validate their hard skills.

How can talents prove their meta-skills into an aggregated and dynamic certificate?

A Meta-Skills Dynamic Certificate in Digital Marketing to complete talents learning curricula and other soft skills


Skill validation platform for digital marketing and MadTech careers

GAMS Talent Hub

Companies can access our Talent Hub to find talents tested in GAMS with their Profile Scorecard, and choose the best fit for the job position.

Hard skills Assessment test

Companies can test shortlisted candidates with Assessment Challenges, helping recruiters gaining strong insights about candidates’ technical skills.

Companies can choose from pre-build assessment challenges or build their own.


Not only a validation platform, GAMS helps people gain knowledge to achieve skills in MadTech.

The sandbox tool is a place for learning by practice and simulation with digital advertising and marketing tools.

Entry Level

Do you want to start a career in
digital & advertising?

GAMS platform is the perfect place to start, integrating your studies with real practice.

A new way of learning

Are you tired of video-courses and screencasts?

Madtech Sandbox Tools to practice is the answer. GAMS offers the opportunity to learn by practicing specific Challenges created by expert coaches to test your hard skills.

Job Access

You can boost your career thanks to the Profile Scorecard, the aggregation of your personal score points gained through the Challenges. This certificate will be shared with our recruiters’ network.

Not only theory

Schools can give students the opportunity to integrate theory with practice on professional platforms all aggregated in GAMS.

Our deducted learning method in GAMS, will critically help students in their job and skills orientation.

Class selection

Schools can choose the MadTech subjects aligned with their courses matching their specific needs and keep in touch with their current instructors even after a training.

Certified Coaches

Schools can choose only the MadTech subjects aligned with their courses matching their specific needs and even use their current instructors after a training.


Companies can give their employees the opportunity to study and gain new skills.

Continuous learning

If employees study and grow, the company will grow with and thanks to them.

GAMS is constantly updating Training Challenges to keep pace with digital marketing and advertising.

Train & Monitor

GAMS platform is a useful asset to train new employees even for an onboarding process. Companies may create their own internal academy and select the desired learning paths.