MadTech Career Paths in GAMS
MadTech is the union between MarTech – Marketing Technology – and AdTech – Advertising Technology.
We selected the main careers paths you can follow to start rockin’ in the digital world:
WEB ANALYTICS & DATA MANAGER
Responsible for tracking and measuring digital insights and performance.
- KPIs for marketing and advertising
- Web Behaviour analysis
- Web Audience analysis
- UTM parameters and trackers
CAMPAIGN MANAGER
Carries out advertising campaigns, manage and optimizes budget.
- Campaign planning
- Creation of a campaign in ad server
- Campaign delivery optimization
- Budget allocation decisioning
MKTG AUTOMATION MANAGER
Carries out marketing strategies, activates marketing campaigns.
- Email marketing automation
- Landing pages structure
- Use of CRM platforms
- Lead Management (lead generation, lead nurturing and scoring)
PROGRAMMATIC & DATA MANAGER
A campaign manager with expertise on ad-exchanges and media channels.
- Biddable media planning
- Cross channel campaign optimization
- User segments creation with DMP
- Pricing optimization with DSP
DIGITAL STRATEGIST & PLANNER
Oversees marketing strategy in a company, coordinates agencies.
- Digital insight planning
- Digital Strategic planning
- KPI and Report Analysis
- Technology and marketing integration
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Start your first Challenge with GAMS Sandbox Tools:
15 days to complete the Digital Marketing Essentials career path and get your skills certified with the Profile Scorecard
LEARNING
- Choose your MadTech Career
- Accept the Challenge
VALIDATION
- Train yourself and discover your talent
- Get your Profile Scorecard
ORIENTATION IN THE JOB MARKET
- Prove your meta-skills with a dynamic certification
- Share your results with a network of recruiters