How to speed up the hiring process with Challenge Assessments – adidas case study

How hard is it for a company to hire a new employee from a shortlist of good candidates in an effective and efficient way? Just think if that could now be easier, accurate, and fast.  Not fantasy, but reality. The modern marketing & advertising scene is growing rapidly and sees   emerging professions and  opportunities on […]

Web Analytics to understand the business and manage it

WEB ANALYTICS TO UNDERSTAND THE BUSINESS AND MANAGE IT Chatting with Giovanni Ciaccio  The Web Analytics Association, now the Digital Analytics Association, considers Web Analytics as “the measurement, collection, analysis and reporting of internet data to understand and optimize the use of the Web“.  Web analytics encompasses many tools for evaluating data and generating insights. It […]