The digital advertising ecosystem is complex and sees many actors involved. In this global industry, there are not just Facebook or Google as may appear to most, but the advertising scene counts thousands of technology providers, media owners, publishers, and media agencies sharing the cake. The fast-growing technological opportunities offer more job opportunities day by
WEB ANALYTICS TO UNDERSTAND THE BUSINESS AND MANAGE IT Chatting with Giovanni Ciaccio The Web Analytics Association, now the Digital Analytics Association, considers Web Analytics as “the measurement, collection, analysis and reporting of internet data to understand and optimize the use of the Web“. Web analytics encompasses many tools for evaluating data and generating insights. It
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